We believe powerful AI should be for every business.
Not just the Fortune 500. Not just English speakers. Every business - from a Riyadh retail brand to a Dubai logistics startup - deserves enterprise-grade AI that works on day one.
Our mission
Democratise enterprise-grade customer service AI for small and medium businesses worldwide - making it approachable, affordable, and ready in a day.
Our values
Three principles guide everything we build, every product decision we make, and every customer conversation we have.
Approachable
We make advanced AI accessible and understandable, avoiding jargon and complexity. If you can describe your workflow in plain language, you can build it with Eshal - no engineers, no months of integration.
Confident
We speak with conviction about our capabilities while staying relentlessly focused on customer success. We know exactly what we're good at - and we're honest about what we're not.
Empathetic
We deeply understand the challenges small businesses face and position ourselves as long-term partners in their success. When your customers are happy, we're happy. Your growth is our growth.
Why we built Eshal
Enterprise AI was built for Fortune 500 budgets. The world's fastest-growing businesses deserved better.
Mid-market and enterprise teams were stuck between two bad options
Off-the-shelf chatbots couldn't handle the complexity of real enterprise workflows. Custom-built AI took 12–18 months and seven figures. A 500-person retailer in Riyadh or a regional bank in Dubai had no credible path to AI-powered customer operations - until now.
Growing enterprises deserve AI built for how they actually operate
Generic platforms treat local language and compliance as an afterthought - a translation layer over one-size-fits-all logic. Enterprises need AI that understands their customers' language and dialect natively - including Gulf, Levantine, and Egyptian Arabic - stores data where local regulation requires, and meets compliance requirements like CBUAE and DFSA out of the box. Not on the roadmap. On day one.
Eshal - enterprise-grade AI concierge, built for the region
Not a chatbot. Not an LLM wrapper bolted onto a legacy help desk. Eshal is a workflow execution engine built for mid-market and enterprise teams across banking, retail, logistics, government, and real estate. It connects to your CRM, OMS, and payment systems - then completes customer requests end-to-end, in the customer's language, with data that never leaves your region.
What makes us different
Three capabilities that no other customer service AI platform can match - all included from day one.
Meet the team
A small, senior team building enterprise-grade AI for businesses worldwide - from product and infrastructure to data science and engineering.
Sapna Jadwani
Founder & CEO
Leadership
Anindya Mukherjee
Infrastructure Lead
Mini Vasu
Product & QA Lead
Aman Bajaj
Marketing Specialist
Shebin Sabu
Data Scientist & Backend Engineer
Rishabh Saini
Data Scientist & Backend Engineer
Harshit Vyas
Full-Stack (MERN) Engineer
Ayush Jain
Full-Stack (MERN) Engineer
Trust & Compliance
Built for the most regulated industries in the world.
Ready to see Eshal in action?
Start your free 14-day trial or book a 30-minute live demo with our team. No credit card required. Live in one day.