Sapna Jadwani
Founder & CEO
About Eshal
Every business deserves an AI employee that finishes the job.
Eshal answers your customers in their own language on WhatsApp and web chat, then does the work: the booking, the refund, the order update. Built in DIFC, Dubai, for businesses from the Gulf to Europe and Asia-Pacific.
Why Eshal
A reply isn't service until the work is done.
01 The problem
Customer service AI either just talks, or costs a fortune
Most chatbots answer a question and stop. The customer still waits for a person to make the booking or issue the refund. The platforms that can do the work take months to deploy and come with enterprise price tags.
02 What we believe
Serve every customer in their language, and finish the job
A customer in Madrid, Manila or Dubai should get the same service in Spanish, Filipino or Arabic. And every business, not only the largest, should be able to offer it at any hour.
03 What Eshal does
An AI employee that works inside your systems
Eshal connects to your CRM, booking and order systems and completes requests end to end in 56+ languages. It works within guardrails you set, logs every action, and hands the conversation to your team when a person is needed.
Our vision
A world where every business, whatever its size or language, can give every customer an answer and an outcome, at any hour.
Our mission
To give growing businesses an AI employee that serves customers in their own language and gets the work done, affordable to run and quick to set up.
Founder & CEO
Sapna Jadwani
Sapna founded Eshal in April 2025. It was incorporated in DIFC, Dubai, in December 2025. She brings more than 20 years in retail, supply chain and digital product, working in India, Denmark, the United States and Australia.
Before Eshal she led digital platforms at Blackwoods, the Australian industrial supplier, and was a product manager at Guzman y Gomez. Earlier she managed categories at Future Group and Pantaloon Retail in India, ran business development in Copenhagen and New York, and led The Woolmark Company's global licensing renewals.
In every market she saw the same gap. Customers want answers in their own language, straight away, and most businesses can't afford the people or the enterprise software to give them that. Eshal is built to close it.
Sapna on LinkedIn →Meet the team
The people building Eshal, from DIFC, Dubai.
Anindya Mukherjee
Infrastructure Lead
Mini Vasu
Product & QA Lead
Shebin Sabu
Data Scientist & Backend Engineer
Harshit Vyas
Full-Stack (MERN) Engineer
Ayush Jain
Full-Stack (MERN) Engineer
See Eshal at work
Book a 30-minute live demo, or tell us about your customer service and we'll show you what Eshal would do.