For Operations Directors & Logistics Managers · Carrier-API Connected · 45+ Languages

Your ops team moves freight.
Eshal handles every question about it.

Shipment status queries, freight quote requests, customs checklists, carrier coordination, and proactive delay notifications - automated across 45+ languages so your operations team focuses on moving goods, not answering the phone.

See the Logistics automation live See Pricing
−60%
Inbound support contacts - "where is my shipment?" answered automatically
45+
Languages - your customers shipped to 45+ countries, served in each one
Real-time
Carrier API data - live tracking, not manual lookups
Proactive
Delay notifications sent before customers ask - not after they call
The Problem

What your team's day looks like - with and without Eshal.

Without Eshal
Ops team answers 100 identical "where is my shipment?" calls every day.
Customer asks for a freight quote - ops team emails back 2 days later.
Customs document checklist emailed - customer calls 3 days later with missing items.
Delay detected at 6pm - customer finds out next morning when they call.
Arabic-speaking Gulf clients get slower service - staff aren't confident in Arabic.
Freight coordinator spends 40% of day on status queries instead of coordination.
→
With Eshal
Shipment status answered instantly from TMS via WhatsApp - ops team not involved.
Freight quote request pre-qualified by Eshal - coordinator receives a structured brief.
Customs checklist with individual upload links - completeness validated automatically.
Delay detected → customer proactively notified within minutes with new ETA.
Gulf Arabic, Egyptian, and Levantine Arabic served natively - same speed and quality.
Freight coordinators handle only new bookings, exceptions, and relationships.
Capabilities

Every shipping & logistics workflow Eshal runs for your team.

Shipment Tracking

Customers check real-time shipment status via WhatsApp - pulled from your TMS and carrier APIs. No hold music, no manual lookups.

Shipment reference or order number → live status from TMS retrieved instantly
Connected to DHL, Aramex, FedEx, SMSA, Naqel, and custom carrier APIs
"Where is my container?" answered with vessel name, current port, and ETA
Tracking link sent directly to customer if they prefer self-monitoring
Syncs to:SAP TMOracle TMSCargoWiseDHL APIAramex APIFedEx API

Freight Quote Requests

Customers request freight quotes via WhatsApp. Eshal collects all required information and routes a structured brief to your pricing team - no back-and-forth for missing data.

Customer guided through: origin, destination, weight, cargo type, Incoterms
Dangerous goods, oversized, or perishable cargo flagged for specialist review automatically
Structured brief sent to pricing team - first-touch-to-brief in under 5 minutes
Quote confirmed → booking confirmation and document checklist sent automatically
Syncs to:CargoWiseMagayaFreightviewCustom pricing systems

Customs & Documentation

Guide customers through customs requirements, validate document completeness before submission, and flag issues that will cause border delays.

Country-specific customs document checklist with individual upload links
Documents validated for completeness before submission - avoidable delays prevented
HS code queries answered for common commodity categories
Import/export restriction alerts for flagged commodities or sanctioned destinations
Syncs to:CargoWiseSAP GTSOracle GTMCustom customs systems

Proactive Delay Alerts

Eshal monitors carrier feeds and proactively contacts affected customers when a delay is detected - before they call.

Delay detected in carrier feed → customer notified via WhatsApp within minutes
Notification includes: original ETA, new ETA, reason, and escalation contact
High-value shipments simultaneously trigger account manager alert
Customer satisfaction higher when proactively informed vs discovering on their own
Syncs to:DHLFedExAramexSMSANaqelMarine Traffic
ROI Calculation

What automation gives your team back.

500/day
inbound tracking queries
×
60%
automated by Eshal
=
300/day
queries ops team no longer handles
Calculate your exact ROI →
Live Workflow

Shipment query to answer in 4 seconds - no staff involved.

A customer messages about their Dubai-to-Riyadh shipment via WhatsApp. In 4 seconds they have live status, ETA, and a tracking link. The next morning, Eshal proactively tells them about a delay - before they had a chance to call.

Live TMS data. Eshal pulls from your actual TMS - not a static database - so the answer is always accurate.
Proactive is the differentiator. Customers who are told about a delay before calling report higher satisfaction than those who discover it themselves.
45+ languages natively. Arabic, Urdu, Hindi, Tagalog, French - your diverse customer base served in their own language.
Logistics Tracking - Eshal AILIVE
1
Customer asks about shipment via WhatsApp
"Where is my shipment?" - AWB 1234567890, Dubai to Riyadh
WhatsApp
2
Live status retrieved from carrier API
In transit · Dubai hub → Riyadh gateway · ETA: Apr 22, 10am · On time
4 sec
3
Status + tracking link sent - no staff involved
Customer can monitor live from the link
4
Delay detected next morning - customer notified proactively
New ETA: Apr 23, 2pm · Customs processing delay · Escalation contact provided
Auto
Integrations

Connects to your existing logistics stack.

No rip-and-replace. Eshal layers on top of your existing tools in under a day.

CargoWise
SAP TM
Oracle TMS
Magaya
DHL API
FedEx API
Aramex API
SMSA API
Naqel
Marine Traffic
WhatsApp Business
Email / SMTP
Setup

Connected and live in one day.

1
Connect

Connect

Connect your existing systems via OAuth or REST API. Employee/customer records and tool data are synced immediately.

2
Configure

Configure

Set your workflow rules, escalation thresholds, and approval gates using the visual workflow builder. No code required.

3
Go Live

Go Live

Activate on WhatsApp, web, or your internal portal. First queries handled within minutes of going live.

4
Improve

Improve

Weekly performance reports on resolution rate, escalation frequency, and query themes - continuous improvement built in.

FAQ

Shipping & Logistics AI - common questions

Eshal connects to CargoWise, SAP Transportation Management, Oracle TMS, and Magaya - plus direct APIs for DHL, FedEx, Aramex, SMSA, Naqel, and Marine Traffic for vessel tracking. Custom carrier integrations are built within 3–5 business days using our standard REST API framework.
Yes. Eshal supports Gulf Arabic, Egyptian Arabic, Levantine Arabic, Urdu, Hindi, Tagalog, and 39 additional languages. For MENA logistics companies, Gulf Arabic is the primary dialect - Eshal handles the specific terminology used in GCC freight and customs contexts natively.
Eshal polls your carrier APIs and TMS on a configurable interval (typically every 15–30 minutes). When a status change indicating a delay is detected, it automatically sends a personalised WhatsApp message to the affected customer with the new ETA and reason code - before the customer has a chance to notice and call.
Yes. Eshal can answer general questions about DG classification, packaging requirements, and documentation. For actual DG booking requests, it collects the UN number, class, and quantity, then routes to a specialist with a pre-filled brief - Eshal never autonomously accepts DG bookings.
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Give your ops team their phones back.

Connect your TMS and go live in one day. 60% fewer inbound calls. Every customer tracked in their own language.

Start Free TrialSee the Logistics automation live