Retail & E-commerce · Arabic-Native · Shopify & Salla Ready

E-commerce AI that handles your customers - not just replies to them.

Eshal handles order tracking, returns, product queries, and loyalty support at 3× your current volume - without adding a single agent. 86% AI resolution rate. Arabic-first. Works on WhatsApp, web, and in-app from day one.

86%
AI resolution rate - order & return queries fully automated
40%
Average reduction in customer support operational cost
3×
Volume handled vs human-only teams, with no added headcount
1 day
From signup to live - Shopify and Salla connect in minutes
What Eshal Handles

Every post-purchase moment, automated.

The majority of e-commerce support volume is predictable. Eshal handles every recurring query - freeing your team for complex exceptions and relationship building.

Order Tracking & Status
Real-time order status via WhatsApp or web - pulled directly from your OMS and carrier API. Handles "where is my order" in Arabic and English automatically.
Returns & Refunds
Eligibility check, return label generation, refund timeline - end-to-end. High-value or exception cases automatically escalate to your team with full conversation context.
Product Queries & Search
Answer size, colour, availability, and compatibility questions in real time - pulling from your product catalogue. Understands Arabic product names and colloquial descriptions.
Loyalty & Rewards
Balance checks, point redemption queries, tier status, and expiry reminders - handled automatically in the customer's preferred language across all your loyalty channels.
Proactive Delay Alerts
Eshal monitors your logistics feeds and proactively contacts customers when a delay is detected - reducing inbound "where is my order" contacts by up to 60%.
Payment & Invoice Queries
Handle payment confirmation, invoice requests, and failed payment recovery - with secure escalation paths for disputes and chargebacks.
Channels

Where your MENA customers already are.

Eshal deploys across WhatsApp Business, your website chat, mobile app, Instagram DMs, and SMS - all managed from one platform, all in one conversation thread per customer.

WhatsApp Business Web Chat Widget Mobile App (iOS/Android) Instagram DMs SMS / Twilio Email (Helpdesk)
Platforms

Connects to your stack in minutes.

Pre-built integrations with every major e-commerce platform - including MENA-native Salla and Zid alongside global platforms.

Shopify
Salla
Magento
Zid
WooCommerce
Salesforce
Zendesk
Freshdesk
Deployment

Connect your store, go live today.

1
Connect

Connect

Connect your Shopify, Salla, or Magento store with one click. Eshal pulls your product catalogue, order data, and customer history in real time.

2
Configure

Configure

Set your return policy, escalation rules, and which channels to activate. Upload your brand voice guide and FAQ list - Eshal handles the rest.

3
Deploy

Deploy

Activate on WhatsApp, your website, or your app simultaneously. First customer conversations handled within minutes of going live.

4
Scale

Scale

Handle Ramadan, White Friday, and flash sale spikes with zero added headcount. Eshal scales instantly - you pay only for what you use.

FAQ

Retail AI - common questions

Yes. Eshal has pre-built integrations with Shopify, Magento, WooCommerce, and MENA-native platforms including Salla and Zid. Order data, customer history, and inventory are pulled in real time via API. Setup typically takes under 30 minutes for Shopify.
Eshal guides customers through your return policy eligibility check, generates return labels via your carrier, and provides a refund timeline - fully automated. For exceptions (late requests, high-value returns, damaged goods) a human approval gate is triggered and your team is notified with full context.
Yes. Eshal's Arabic NLP understands product names, descriptions, and customer queries in Gulf Arabic, Egyptian, and Levantine Arabic - including colloquial product terminology. If your catalogue is in English, Eshal can respond in Arabic by drawing on product context.
Yes. Eshal connects to your OMS and carrier APIs to detect delays in real time. When a delay is detected, it proactively sends a personalised notification to the customer via WhatsApp or SMS with the updated timeline. This single feature typically reduces inbound "where is my order" contacts by 50–60%.
Eshal scales elastically - there is no fixed capacity. During peak periods like Ramadan or White Friday, it handles 3–10× normal volume with zero degradation in response time or quality. You are billed on usage, not seat count, so you pay for peak capacity only when you need it.

Ready to automate retail customer support?

Connect your store and go live in one day. No engineers needed. No long contracts. 86% of your support volume, handled automatically.